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About Fly Culture

Published quarterly, Fly Culture is a fly fishing journal of high quality writing and photographs that capture the essence of what fly fishing means to us all.

Are you sitting in the office? Or on the sofa at home watching TV? Do you wish you could be fishing instead? We’ll take you with us as we travel to rivers, lakes and streams at home and beyond in search of fish, friendship and adventure.

At Fly Culture we care about our natural resources and the fish we pursue. We will take a strong stance on conservation and ask the questions that, at times, need to be asked.

We don’t do reviews, ‘how-to’, or ‘why don’t you’. You can get all that on the internet. We don’t do ‘grip and grins’ or hero shots. We don’t care about numbers and we don’t measure how much fun we had in pounds or inches. We are not ‘where, what and when’, we are ‘why’.

Run by fly anglers who are passionate about their pastime. Fly Culture is a progressive, forward-thinking magazine that is in touch with what is happening in the fly fishing community.

We run Fly Culture as ethically as possible, from the paper and ink that we use to supporting the causes that matter.

For us, it isn’t about the money, it is about something far more important – fishing and friendship.